One of the interesting papers at the 2012 ASPERA Conference in Brisbane earlier this month was Gill Leahy from UTS talking about her experiences raising money for a film using crowdfunding. Crowdfunding is one of those seductive web 2.0 developments that seems like a struggling independent filmmaker’s fantasy, so it was good to hear from someone who’s been through the process. I think on the whole Gill felt it was a legitimate new source of funding for independent productions but with a few notes of caution:
Don’t underestimate the amount of work involved in communicating with would-be and actual pledgers;